Im amerikanischen Blog von BrainReactions habe ich das einfache und sehr wirksame CECOR-Modell von GE entdeckt. Im ganzen Blog finden Sie weitere interessante Artikel rund um das Thema Innovation:
http://www.brainreactions.com/how-does-a-company-like-ge-find-innovative-and-market-changing-solutions-to-address-global-issues.html
Die wichtigen Fragen
Calibrate … Business Performance
- What is our business?
- Who are our customers?
- What do they need/want/prefer?
Explore … Avenues for Growth
- What are our avenues for growth?
- How do customers make money?
Create … New Ideas
- What are our best ideas?
- What is the customer value?
Organize … For Execution
- Have we aligned resources?
- Are we collaborating with customers?
Realize … Value
- What is our revenue and income plan?
- How will we measure customer and GE impact?
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